US retail giant GameStop has launched a new TV ‘channel’ in association with CBS Outener and media software and services company Reflect Systems.

The new in-store digital video network, GameStop TV, will be installed in over 4,000 GameStop locations.

GameStop TV will feature product promotions, game previews, developer interviews and other customized content, as well as advertising targeted to GameStop's 73 million monthly young game enthusiast shoppers.

The network has begun a rapid rollout and will be completed during 2009. CBS Outernet will manage advertising sales.

GameStop TV will also features CBS programmes, including content from CBS Television, CBS College Sports, Last.fm and other CBS Corporation properties.

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"GameStop is gaining more brand traction every year, and part of our success is creating a fun, exciting store environment where our customers like to hang out," said Mike Hogan, SVP of marketing at GameStop.

"The digital GameStop TV network will add a new dimension of excitement and community to our locations, while at the same time providing excellent opportunities for advertisers."

"This deal gives our national and local advertisers access to the very attractive and hard to reach 18 to 34 male demographic," said Virginia Cargill, CBS Outernet president.

"GameStop has been very successful using in-store advertising to boost its sales, and we look forward to providing an even more impactful network that keeps their customers informed and entertained."