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Activision amplifying Guitar Hero business

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Activision amplifying Guitar Hero business

Game-dedicated division to near-equal whole company’s performance last year, predicts territory boss

Activision expects Guitar Hero’s performance across Europe this year to be nearly as big as its entire business last year.

That’s according to territory boss Joerg Trouvain, speaking exclusively to MCV this week.

“We have had a very successful year to date and so has the industry overall, he told MCV. “But we have outperformed the market and expect further significant growth this year.”

Trovain also revealed that the firm is set to hire a dedicted Euro boss for its Guitar Hero business.

For the full interview, click here.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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