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1C: 'We're too big to be bought'

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1C: 'We're too big to be bought'

Giant publisher reveals plans to cement Russian dominance; dismisses talk of buyout

Dominant Russian games company 1C has told MCV that it would be too expensive for any potential suitor – and that it is ready to cement its stranglehold on its native market by upping its retail presence.

At the company’s second annual Prague ‘n’ Play event last week, 1C – believed to be worth as much as $1 billion – waxed lyrical about its increasingly powerful development, publishing, distribution and retail network which allows the company to operate as a ‘cradle to grave’ games company.

And with plans to ramp up its retail operation further, 1C’s international sales director Nikolay Baryshnikov is confident that the company can continue its dominance:

“We’re trying to prove that it is possible to sell games without piracy and be successful,” he told MCV.

“It is also a huge anti-piracy banner to the rest of the industry – we have 41 stores so far, and we are aiming to have opened 70 by the end of the year.”

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When asked whether he’d consider a bid from a rival  interested in sweeping into the Russian market, he added: “I think we would be too expensive for anyone to buy.”

Tags: 1c, 1c games

crap who cares

posted by mike Jun 25, 2008 at 8:25 pm
1
mike

wow never heard of these douchebags but according to wiki the best thing they have ever done is some bs russian business software...unless u enjoy half assed WW2 games

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Re: crap who cares

posted by Jun 26, 2008 at 9:03 am
2

you clearly know nothing. 1C have a massive turn over and are a significant force on the global market even if you don't know the brands. Plenty of publishers with their half-arsed brain training spin offs for ds would love to be in their position.

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Re: Re: crap who cares

posted by Retailer X Jun 26, 2008 at 11:20 am
3
Retailer X

While I respect 1C's dominance of the Russian market, I can't agree with its claim that it is to be to be bought... If EA can try and Buy Take Two, then it is still able to be bought.

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Re: Re: crap who cares

posted by Dr Superb Jun 26, 2008 at 11:27 am
4
Dr Superb

Also, they've got complete dominance and vertical integration in the Russian market - developer, publisher, shipping comapny, distributor, shop-owner and very close friends with the anti-piracy police in the Kremlin. No-one's getting in on that market without their help.

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Re: Re: Re: crap who cares

posted by VK Jun 29, 2008 at 8:03 pm
5
VK

It's just their dreams.... There is no data about their market value so their spongers can speak whatever they like. GIVE US A FINANCIAL CONFIRMATION OF YOUR WORDS MYKOLA BARISHNIKOV

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Re: Re: Re: Re: crap who cares

posted by Victor Jun 29, 2008 at 8:04 pm
6
Victor

You're too big to be ****ed!!! A big **** is required!

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Re: Re: Re: Re: Re: crap who cares

posted by tobias Jul 01, 2008 at 8:30 am
7
tobias

Something tells me that it’s nothing else than self-PR. From what I’ve heard from our biz-dev people 1C is definitely not in dominance over Russian market anymore and not even on the first place. And yeah, 1 bln is nothing for guys like EA and Activision – if only they’d like to spend it on such a strange company as 1C.

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