Giant publisher reveals plans to cement Russian dominance; dismisses talk of buyout
Dominant Russian games company 1C has told MCV that it would be too expensive for any potential suitor – and that it is ready to cement its stranglehold on its native market by upping its retail presence.
At the company’s second annual Prague ‘n’ Play event last week, 1C – believed to be worth as much as $1 billion – waxed lyrical about its increasingly powerful development, publishing, distribution and retail network which allows the company to operate as a ‘cradle to grave’ games company.
And with plans to ramp up its retail operation further, 1C’s international sales director Nikolay Baryshnikov is confident that the company can continue its dominance:
“We’re trying to prove that it is possible to sell games without piracy and be successful,” he told MCV.
“It is also a huge anti-piracy banner to the rest of the industry – we have 41 stores so far, and we are aiming to have opened 70 by the end of the year.”
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When asked whether he’d consider a bid from a rival interested in sweeping into the Russian market, he added: “I think we would be too expensive for anyone to buy.”
Comments
crap who cares
wow never heard of these douchebags but according to wiki the best thing they have ever done is some bs russian business software...unless u enjoy half assed WW2 games
Re: crap who cares
you clearly know nothing. 1C have a massive turn over and are a significant force on the global market even if you don't know the brands. Plenty of publishers with their half-arsed brain training spin offs for ds would love to be in their position.
Re: Re: crap who cares
While I respect 1C's dominance of the Russian market, I can't agree with its claim that it is to be to be bought... If EA can try and Buy Take Two, then it is still able to be bought.
Re: Re: crap who cares
Also, they've got complete dominance and vertical integration in the Russian market - developer, publisher, shipping comapny, distributor, shop-owner and very close friends with the anti-piracy police in the Kremlin. No-one's getting in on that market without their help.
Re: Re: Re: crap who cares
It's just their dreams.... There is no data about their market value so their spongers can speak whatever they like. GIVE US A FINANCIAL CONFIRMATION OF YOUR WORDS MYKOLA BARISHNIKOV
Re: Re: Re: Re: crap who cares
You're too big to be ****ed!!! A big **** is required!
Re: Re: Re: Re: Re: crap who cares
Something tells me that it’s nothing else than self-PR. From what I’ve heard from our biz-dev people 1C is definitely not in dominance over Russian market anymore and not even on the first place. And yeah, 1 bln is nothing for guys like EA and Activision – if only they’d like to spend it on such a strange company as 1C.
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets