‘Aggressive investment will ensure Xbox win’

As he confirmed that Xbox 360 has sold well over” five million units in European territories, Microsoft EMEA’s European VP of strategic marketing for interactive entertainment David Gosen told MCV that investment in the market will ensure that the console stays ahead of rival PS3.

We have some very aggressive plans in terms of investing in this market to be successful. We are in Europe to win. We’re not here to come second or third.”

We are going to invest to win in Europe. There is no question about that.We understand the challenge in the region. We understand what we need to do to continue to drive the growth of the business. What we need to do is not just pay lip service to this but really invest.”

Keep checking back at MCVUK.com – or pick up this week’s MCV Magazine – for more from David Gosen’s first interview since returning to the console business.