Microsoft exec says 360 gives gamers ‘a more rounded experience’
European VP of strategic marketing for interactive entertainment at Microsoft EMEA David Gosen has refused to comment on the possibility of a Wii-style controller being unveiled at E3, but he did confirm to MCV that innovation would be key for Microsoft at this year’s show.
“It would be churlish of me to ruin the fantastic surprises awaiting everybody at E3, but clearly we’ll use that to make a number of announcements.”
“We’re always working on new things, and you'll continue to hear lots from us that we believe will be game-changing.
“It’s clear that if you innovate, you create new gaming experiences. I know from having worked with Iwata-san and Miyamoto-san that innovation is what drives them.
“But for many people that’s the first step on the gaming ladder. People will want to graduate from a basic entry point into a console that will deliver a more rounded gaming experience.”
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Comments
meh
lol, microsoft and innovation? more like they have copying as a synonym to inovation as in, inovating copying the others inovation.
Besides it's too late on the console generation for them to jump on the me-too bandwagon, they're just desperate they're gonna be third by how things are going.
Re: meh
@ ouisi, Microsft innovation as in the superb, advanced, Surface Computer here:
http://www.popularmechanics.com/technology/industry/4217348.html" onclick="window.open ( this.href ); return false;" class="comment_url" >http://www.popular....html
Lemme know if Nintendo is ever able to come up with such bleeding edge tecnology, will ya?
Ummm..that rant of yours about copying..its Microsoft taht has been leading innovation in the video games bussiness. Who was the first to bring in a hard drive to the consoles? Microsoft.
Who was the first to bring in the superb, well designed, online system for consoles? Microsoft.
Every innovation that Microsoft introduced in the last generation with the original XBOX, includuing a had drive, and broad band based advanced online play, has been copied by Sony this round, and to a lesser extent by Nintendo, who's online systenm is a joke as compared to the superb XBOX Live.
Re: Re: meh
Wasnt it sony who had the first console online? I think the PS2 had a adapter which would let you play online, but i think it was only avalible in the US.
Re: Re: Re: meh
guybrush SNES and genesis had online adapters and SNES had that Sattelaview system to download games on it.
Smithy now technology is inovation? since when does microsoft do their pieces too? it's IBM and ATi, ZOMG, INOVATION!
Seriously. Microsoft just jas no preset direction, they wander around dropping money.
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