Nintendo's recent UK retail incentives have a positive effect on consumers
Nintendo UK has received an overwhelmingly positive response to its new range of DS colours and in-store DS centres, the firm has told MCV.
Nintendo released its Red, Green and Turquoise DS SKUs last week, along with new in-store centres that allows consumers to download demos of DS software onto their console. And Nintendo has told MCV that it’s all about offering extra choice and opportunities to consumers.
“With these DS centres, anyone can download a demo to their DS and try them first hand for themselves. And by putting the DS into sleep mode, they can take the demo away to show friends and family,” said a Nintendo spokesperson.
“As far as we know, nothing like this has been done at retail in the UK before. We’re looking closely at the reaction from consumers and seeing what the uptake and interest is like.”
“As the DS continues to become part of people’s everyday lifestyles, we wanted to offer the console in more colours to appeal to a greater range of people too. Some people might fancy a change and want to make a statement with some of the new strong colours – it’s really about giving people a choice.”
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Although Nintendo plans to roll out its DS centres in a ‘steady and consistent’ manner, it has revealed that there are no plans to release any more DS colours.
“There are now seven different DS colours available, so we have no plans to release more colours at this time.”
Comments
only on hardware mate
only on hardware, continued sales of R4 cards on amazon and ebay makes it imposible for us to sell ds software, another platform gone to mods, chipping etc, 360 is the same, we have customers who can play online on flashed 360s without being banned, games are £4 each, if it red lights they just buy a used 360 and get it flashed again,
We even have customers who buy 12 month codes from ebay from a usa seller for £20 so why buy from a shop or xbox itself.
more and more people think its actually legal also,
and Amazon still sells R4 cards, what a joke Nintendo !
Re: only on hardware mate
I think someone has to look at R4 (and similar) being sold via Amazon. They are not the direct supplier as its a market place item, but the fact that its listed on Amazon makes it look like a totally honest item in the eyes of many consumers.
I know some people say that people use it for homebrew, but thats not the reason the bulk of people are buying it.Its not good for Amazon to assist in their sale as they are simply damaging genuine software sales. That said marketplace is such a money spinner for them, would they want to start delisting lines?
The biggest irony is that R4 is used by some publishers as a way to demo early code and to share it internally, such is the cost of the official Nintendo flash carts.
Re: Re: only on hardware mate
I emailed Amazon about the R4 chip a while back, saying how disapointed I was that they were selling it, didn't here anything back. Since then I've reduced my shopping from them and visit other online retailers. Something definatly needs to be done about the R4 situation. come on amazon sort it out!
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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets