It's funny how he says they need to cut the price on hardware but says nothing about software. It's a two way street, if he says hardware pricing needs to go down... Then he should also definitely say that software should not sell for an average of $60 a game. But obviously saying that will not benefit his pockets.

Yeah, I'm with Dude!. The price of games is just as prohibitive as consoles, maybe even more so. After all, you only really buy one console if you're Jo-Blo, but every gamer always wants more than one game, even the "casual gamers". Gone are the days of being happy with only owning one game.

Agree with everything so far. It's all too pricey these days!

i also agree with everything, the consoles may be high in price but the games will add up to way more than the game in the long run. 7-8 games is about the same price as a system. "It's all too pricey these days!" everythings to pricey. if ur in the US you should now that, our economy is free falling. were in a state of depression, where everything is 3-4 times more what they cost 8 years ago. while the average income an individual can make stays close to the same. this makes it hard for people to get luxuries, like a video game console, and games for that console.

Its funny how most hardware sells at a loss with it costing more to make the machine than it does to buy one while a lot of games are the opposite, we pay more for what can seem at times to be nothing more than a napkin idea that accidentally made its way to market.

If they lower the consoles prices ... again ... then more people will own one and there will be more people buying this guys game, so surely he could then drop his own prices and still be making profit ... or is that just me talking crazy :(