82 per cent of consumers feel games are ‘just as enjoyable’ with ads in-game
In a wide-ranging report conducted by Nielsen, IGA has taken soundings from gamers on how impactuful in-game advertising is and how they feel it affects the game play experience.
Among the most striking figures are that 48 per cent of consumers feel the ads ‘fit extremely well or very well’ inside the games, with an average of a 61 per cent increase in ‘excellent and very good’ opinions around advertised products.
Take a look at the full report over in our interviews and features section.
Advertisement
Comments
hmm
This could be a huge turning point in games. I'm all for in-game ads as from what i've seen my preconceptions of them were very wrong. The reality is they are seamlessly fitted into games and rarely intrude on the gamers experience, as any game that does won't get played much.
The reason this could be massive is that think of all the money that would be pumped into the industry, the government aren't too keen on backing it but the movie business, the music industry, retailers, brands etc they have infinitely more money than the government to throw around and it would be more than welcome.
It would also help change some preconceptions about games in general as those ill-informed gullable mugs who believe gaming is bad would be easily swayed if the game had a respected brand name assocaited with it imo.
Re: hmm
I prefered it when they used to make brands up. Dorty Burgers was my favourite. A Geordie developer havin a laugh I believe
As for real adverts, when will these guys leave us be? Every spare inch of space is now used to sell us stuff we don't want or need.
Re: Re: hmm
I remember when Dirty Burgers went into Driver, nice to know it's appreciated :)
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
talking circles walkers feasibility resort radcliffe gauge
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 18
First MW2 pre-orders arrive 16
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 8
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Nintendo talks Wii HD 6
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets