News
IGA reveals research findings on in-game advertising
MCV Jul 4 2008, 10:17am
Comments (3)
82 per cent of consumers feel games are ‘just as enjoyable’ with ads in-game
In a wide-ranging report conducted by Nielsen, IGA has taken soundings from gamers on how impactuful in-game advertising is and how they feel it affects the game play experience.
Among the most striking figures are that 48 per cent of consumers feel the ads ‘fit extremely well or very well’ inside the games, with an average of a 61 per cent increase in ‘excellent and very good’ opinions around advertised products.
Take a look at the full report over in our interviews and features section.
Comments
“hmm”
Posted by: ka0znrky - Jul 4, 1:20pm
This could be a huge turning point in games. I'm all for in-game ads as from what i've seen my preconceptions of them were very wrong. The reality is they are seamlessly fitted into games and rarely intrude on the gamers experience, as any game that does won't get played much.
The reason this could be massive is that think of all the money that would be pumped into the industry, the government aren't too keen on backing it but the movie business, the music industry, retailers, brands etc they have infinitely more money than the government to throw around and it would be more than welcome.
It would also help change some preconceptions about games in general as those ill-informed gullable mugs who believe gaming is bad would be easily swayed if the game had a respected brand name assocaited with it imo.
“Re: hmm”
Posted: Jul 4, 3:13pm
I prefered it when they used to make brands up. Dorty Burgers was my favourite. A Geordie developer havin a laugh I believe
As for real adverts, when will these guys leave us be? Every spare inch of space is now used to sell us stuff we don't want or need.
“Re: Re: hmm”
Posted by: Jamie Fowlston - Jul 4, 3:49pm
I remember when Dirty Burgers went into Driver, nice to know it's appreciated :)