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Games lead charge in iPhone App Store

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Games lead charge in iPhone App Store

Over 150 games expected to be available for today’s launch of Apple’s new iPhone software portal

Coinciding with the launch of the new 3G iPhone, Apple will at 5pm today open the doors to its brand new on-demand iPhone Apps Store – with gaming leading the charge and offering great opportunities for developers.

Apple claims that of the 500 applications expected to be available at launch, over a third will be games-related – and 90 per cent of the service’s offering will be priced at $9.99 or less.

Interestingly for developers, The New York Times reports that Apple does not see the Apps Store as a revenue making machine, but instead as a vehicle for driving iPhone sales.

For more on the development imlications of the service, head over to Develop.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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