Activision-Blizzard boss says title’s online music platform can be a creditable alternative to Apple’s service
No-one would argue that Guitar Hero’s achievements to date have been significant, but Bobby Kotick, the chief executive of Activision Blizzard, has said that the franchise can achieve even greater things by challenging Apple’s iTunes music download service.
Speaking to The Financial Times, Kotick talked of plans for a Guitar Hero centric online music platform, which he described as a natural evolution of the franchise.
"I don't think there have been a lot of credible alternatives to iTunes but Guitar Hero certainly has that potential,” he claimed.
In recent weeks, bands such as Def Leppard and Coldplay have both used the Guitar Hero download service to debut music before it was made available to the general public via mainstream music download sites or on the High Street.
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Comments
wtf?
Stop talking ****. The two services do completely different things, and even if they did make them similar as in the songs you downloaded for guitar hero could be simply played as songs without having to play along, how do i get them from there to my ipod?
Why pay the same money for what is basically a song that can't go anywhere other than your xbox HDD?
Don't get me wrong i appreciate the fact that the iTunes service is an inspiration to them as it shows they are aiming high but that comment seems a little far fetched, at least at the minute.
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