Reports that Shane Kim says platform holder is on its way to target price point
Microsoft’s recent price changes in North America have already positioned the company’s machine as a real contender to both the high-end PS3 and the family-friendly Wii – but MTV claims that $199 is the price the platform holder has in mind.
MTV Multiplayer’s Patrick Klepek claims that at a lunch with several games journalists yesterday, Microsoft’s corporate VP of strategy and business development Shane Kim said that $199 is the price at which consoles do the most business.
He reportedly added that whilst it will be a while before Xbox 360 approaches that RRP, though it is apparently “on its way”. It is also claimed that Microsoft has a firm date set in mind for this milestone, going as far to say it “is written down”.
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