After a solid but unspectacular E3 outing, Sony now plans to dominate proceedings at Leipzig as it concentrates on splitting its key announcements across E3, Games Convention and the Tokyo Games Show.

At an exclusive European media briefing, SCEE president David Reeves told MCV that global announcements and ‘blockbuster’ revelations will emerge from the Leipzig event, and even backed the possibility of a London-based show.

“It’s not just Euro-centric – there will be some global announcements,” said Reeves. “The announcements we make will be more important for the local markets that come to Leipzig.

"And it’s not just Leipzig, it’s Game Convention – if we had one in London we’d do it in London. We have a number of things which is real blockbuster stuff for Europe.”

Reeves also explained that the platform holder will continue to spread its most high profile messages across the three key territories to ensure Sony gets the maximum impact in each of these areas.

“We feel now that we have a pattern globally which is E3, Tokyo Games Show and Leipzig – it gives us three bites of the cherry to come out with our announcements. We cannot tailor all our announcements to July.”