EA boss questions some of Activision Blizzard's business practices as he sets out firm’s vision for the future
EA CEO John Riccitiello has admitted that he doesn’t like some of Activision Blizzard’s business practices – and stated that, when it comes to the right business model, his company has “the winning formula”.
Speaking to MTV, Riccitiello also stated that the battle between the platform holders – including Apple – was good for both third-party publishers and consumers.
In addition, he said that EA “make the bullets” in the supposed ‘console war’.
“The direction EA is following, which is game-quality first, creator first, that’s the winning formula,” he commented.
“Our competitors can do what it is they do. Activision and Blizzard and all the stuff they’ve got, and the controlling interest from Vivendi — that’s another story. They make some games I like, some games I don’t. They have some business practices I like and business practices I don’t.
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“But, all in all, they’re running their business their way. And they’re successful with it. The key thing is that I think the best long-term strategy puts creativity and the consumer first. If we get that right, we’ll be as successful as we want to be.”
Comments
????
Yeah you tell em Ricii, now back to work on one of your orginal titles Fifa 09 or Fifa 10
Re: ????
You can read and understand their "winning formula" in their latest financial results.
Creativity First???
"Creators first..." huh!? Wow, this guy is an amazing actor that he can actually say that with a straight face! Sorry, JR, but can't help but call the duck what it is and has always been.
You're organization is MANY things but creator and creativity first is NOT even remotely on the list. You're sounding more like a politician everyday. It's like Bush talking about how liberated the Iraqi's are now... while just ignoring all the bodies on the side of the road.
Can't help but ask myself if this VC suit actually believes a word he's saying? Or is that just the sound of EA's share dropping as they stare into the abyss of their future, where the realization that "talent matters" and "its all about content" has come too late, and the talent is gaining the recognition it has always deserved, and that talent is more free to tell soulless organizations like EA... to stuff it right there with their shareholders on-going losses.
Wake up, JR. There's not a great creative in the industry that WANTS to work for your organization and you know its true, which is why you're begging for them to come calling with these pathetic untruths you dribble into the press.
The thing I keep wondering is... do he actually believe it.
Too little, too late. You bozos blew it.
Re: Creativity First???
Doesnt like activisions business practices, say like allowing aquired proven studios their own autonomy rather than breaking them down and assimilating them into the company?
Re: Re: Creativity First???
EA your to little to late, all your fu'king games are lame!!!
I used to love "need for speed" I doubt undercover will be better... so far with this fake ass teaser it wont be better than prostreets it has a new name "prosh't streets
Re: Re: Re: Creativity First???
you guys can't spell creativity duh!! any crappy game we dish out is creativity
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