Blizzard series finally arrives in lucrative, expansive territory for first time
Blizzard’s World Of Warcraft and its expansion The Burning Crusade have both finally seen a release in Russia.
The titles have been fully localised and allow consumers to begin playing on dedicated realms with the benefit of a Russian-language customer-support team.
The release is the fifth European-language version of World of Warcraft, complementing the existing English, French, German, and Spanish versions.
"The launch of the Russian-language version reflects our continuing commitment to make World of Warcraft even more accessible for gamers throughout the world," said Mike Morhaime, CEO and cofounder of Blizzard Entertainment.
"We also hope that providing a fully localised version of the game will further enhance the gameplay experience for our enthusiastic Russian community."
Advertisement
Russian players have the option to subscribe to a dedicated Russian account, which has a reduced subscription-rate structure for the Russian market priced in rubles, and which allows players to access and create characters on Russian realms only.
Current European World of Warcraft players will be able to download a Russian-language pack from the official Russian website at www.warcraft.ru, which will let them access and create characters on the new Russian realms.
Comments
Wrong title
It's not the first time. They were selling russian Warcraft III on Day One with European release.
Picture
lol a little off topic here but does anyone else remember what story it was about a month or two ago that had this exact same picture. Was something about some researcher saying that WoW players are more likely to ...
Can't remember the end of the sentence but I just know it was something really daft. Anyone know?
@ #1
Yeah Segal and we all know that Warcraft III is the exact same game as World Of Warcraft! Read the article before posting.
Re: @ #1
It says: "Blizzard titles finally arrives in lucrative, expansive territory for first time". And Warcraft III is definitely Blizzard title.
Re: Re: @ #1
Not to mention, that Starcraft and Diablo II (engish versions of both) were selling in Russia long before :)
Re: Re: Re: @ #1
I stand corrected Segal... Maybe I should read the article before posting. >.< My apologies.
Re: Re: Re: Re: @ #1
No problems :)
European language?
Now the big question - is Russian a European language?
Re: European language?
Both Wikipedia and BBC think so
http://en.wikipedia.org/wiki/European_languages" onclick="window.open ( this.href ); return false;" class="comment_url" >http://en.wikipedi...uages
http://www.bbc.co.uk/languages/european_languages/languages/index.shtml
Leave a Comment
HOT TOPICS
Xbox owners ‘defecting’ to PS3 31
HMV calms Modern Warfare concerns 27
Modern Warfare 2 already pirated? 26
Activision praises retail and promises fair play on MW2 24
First MW2 pre-orders arrive 17
Tesco sells Xbox 360 games for £3.97 11
EA: PES is struggling 9
LittleBigPlanet sequel looks unlikely 7
Activision: 'Guitar Hero as respected as Harley Davidson' 7
Nintendo talks Wii HD 6
RELATED STORIES
Profits on the up at Vivendi 1
New MMO on the way from Blizzard 2
The Times offers free WoW game trial 6
MMOs reach new heights in Western market 1
Burning Crusade hits 3.5 million sales 2
US PC CHART: COD 4 holds off Warcraft 1
$1bn MMO still couldn’t touch Warcraft, says Activision 7
CHINA: Warcraft hits one million unique users 1
Activision shareholders approve Vivendi deal 1
‘Activision-Vivendi deal will not affect Blizzard’ 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets