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Thursday, 7th August 2008 at 10:04 am

Jamie Oliver talks games

by Christopher Dring | Email a friend | Print

12 comments

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Chef tells MCV he's 'very interested' in market ahead of branded cooking title

Atari’s upcoming DS title What’s Cooking? With Jamie Oliver is due to hit shelves this October, and the celebrity chef has told MCV that he hopes it will “inspire people to cook.”

The game is to feature an interactive cookbook, virtual kitchen and over 100 original recipes, along with an interactive shopping list.

“Gaming is something I've been interested in for a while,” Oliver told MCV. “I love technology and the chance to combine that with something that inspires people to cook – I find that very exciting.

“The guys from Atari came to me with an idea and we played around with it and now it’s a really great piece of kit. I hope it will appeal to everyone from kids who are into food, young blokes who want to learn about cooking, women who are into cooking and gamers – everyone really.”

However, the Jamie Oliver name is more than just a marketing tool, as the chef has worked alongside Atari in producing the game, which is something Atari’s head of marketing Shân Savage is keen to point out. “It’s a great opportunity for Atari to be working with Jamie and his organisation,” she said. “They’ve been involved every step of the way, so it’s a collaborative process which is always more positive than simply attaching a name to a product.”

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Koch

Tags: jamie oliver, what's cooking? with jamie olive

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Comments

12 comments | Add a Comment

Jamie Oliver

posted by Themanwiththeplan Aug 07, 2008 at 1:46 pm

Surely Koch would have been a more appropriate publisher?

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Re: Jamie Oliver

posted by Aug 07, 2008 at 2:22 pm

Why's that then?

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Re: Re: Jamie Oliver

posted by Noname Aug 07, 2008 at 2:41 pm

@1
I didn't realise Koch were the culinary specialists of the video game's world...

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Re: Re: Re: Jamie Oliver

posted by Luke P Aug 07, 2008 at 3:47 pm

Another gimmick to make Jamie Oliver more money, I think!!

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Re: Re: Re: Jamie Oliver

posted by Themanwiththeplan Aug 07, 2008 at 3:49 pm

@2 & 3
Whooooooosh

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Re: Re: Re: Re: Jamie Oliver

posted by Allin thename Aug 07, 2008 at 3:51 pm

@ 2 & 3

I think you'll find the pronouciation of the company (HQ'd in Germany) is the key link to our first entries comments.

Aaah the irony.

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Re: Re: Re: Re: Re: Jamie Oliver

posted by Aug 07, 2008 at 4:43 pm

Koch pronounced "****"...(or cocggghhhh, helps if you're Welsh).
So cooking by ****? :- (5/10, good effort)

If we were talking about Juiced, then yes I may have had a chuckle...

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Re: Re: Re: Re: Re: Re: Jamie Oliver

posted by beemoh Aug 07, 2008 at 5:51 pm

For those amused by the pronounciation of the name "Koch", don't forget that in the UK, they are also, on behalf of NIntendo, distributing Wii.

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Re: Re: Re: Re: Re: Re: Re: Jamie Oliver

posted by Hypnos Aug 09, 2008 at 3:39 am

Looking forward to Gordon Ramsays: Boil, sweat, reduce... DONE!

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Re: Re: Re: Re: Re: Re: Re: Re: Jamie Oliver

posted by Aug 11, 2008 at 8:44 am

Unfortunately it'll be a 18+ rating...

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Re: Re: Re: Re: Re: Re: Re: Re: Re: Jamie Oliver

posted by rachel patton Feb 11, 2009 at 10:33 pm

Hi jamie, how are you,? i love your advice about having healthy food, because i am trying to loose weight my self,. I am cutting down on all the fatty foods i eat, and my mum debbie patton is doing the same, she likes your idea on changing the way people eat, because their are a lot of over weight people, i think if they watch your show they might consider on changing the way they eat aswell,
best wishes rachel patton,.