Publisher THQ has told MCV of its delight following the success of its Wii sports title Big Beach Sports.

The game was released at the end of June and has remained in the UK Top Ten ever since. And THQ’s marketing director John Webb feels that the Wii had a huge part to play in the game’s staying power.

“The success of the Wii in bringing gaming to the family and social market played a huge part in making Big Beach Sports such a success,” he told MCV.

“Big Beach Sports was also the ideal candidate to be supported with a TV campaign, which has proven essential in reaching our target audience of families and social Wii gamers.

“I think to sum it up you have to look at what the consumer is looking for. I see Big Beach Sports as fast-food gaming for the mass audience – gaming you can consume in bite-sized chunks.”

Although THQ hopes that Big Beach Sports will continue to perform well in the months to come, the publisher is already looking at future titles designed to capitalise on the growing social-gaming market,

“We’re obviously very pleased with Big Beach Sports and we are considering more titles inspired by its success,” he continued. “But they will have to offer that same mix of consumer hooks and promotional opportunities that the current title does.”