Is this the US market?. I read on the GameWorldnetwork that over 70% of PS3 owners connect their PS3's to HDTV equipment. Which in turn means the Sony figure of 87% of PS3 owners playing Blu-ray is believable. So maybe its just the US that doesn't want it?

The American market is very different to the UK one - we didn't jump on lcd and plasma screens until HD ready ones hit, whereas in the USA huge numbers of large screen LCD and plasma normal def TV s were sold (many of which weren't even available here). As a result our market is mush more open to the high def content on disc. However Sony and the other Blu-ray publishers have to do a lot more to get people to recognise the huge difference between blu-ray and DVD (which on a correctly set up system there is) and that will require a lot of 1080p Bravias and equivalents being installed in retailers to show the difference... and vouchers for free eye tests so that the consumer can appreciate it.

I think Blu-ray & HD films will be a nieche thing, if you have a good upscaler & a HD screen under 60 inch you'll be just fine with that, there's no real need to re buy you film collection. And if the price doesnt come down, a lot!! & quick! (30 pound for Die Hard 4.0 in HMV!!!!) then i can see Blu-ray going the same way as HD-DVD.

Gotta admit of all the Hi Def formats at the moment, i'm actually buying HD-DVD movies the most!

My collection has sprung from 5 movies to almost 30, just because the price is much more reasonable now, Like Batman Begins, £2.50 on HD-DVD, frickin' £27 on Blu-Ray!!!

If you want to win people over on a format, LOWER THE PRICES LOWER THAN THE COMPETITION!!! Why would someone want to play twice the price for the exact same film?

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