Confident Sony takes advantage of Bank Holiday as new SKU launches today
Sony has told MCV that the introduction of its new 80GB PS3 will rapidly push up demand for the console – as it brings the launch date forward a week to this Friday (August 22nd).
Following its flurry of announcements at the Leipzig Game Convention last night, SCE UK boss Ray Maguire told MCV that the platform holder is very confident in its new SKU – as it goes head-to-head with Microsoft’s 120GB 360 Elite and newly launched 60GB Xbox 360 Pro.
Maguire said that PS3’s “easily removable” hard drive sets it apart from its competitor, and claimed that PS3’s downloadable content is second-to-none.
“Our operations department in Japan managed to deliver the 80GB PS3 a week earlier than was originally anticipated in order to maximise the Bank Holiday weekend,” Maguire told MCV. “In terms of demand, we expect this to increase.
“Currently we have titles ranging from the Pixel Junk series and Siren Blood Curse, to Gran Turismo Prologue and Warhawk all available within the PlayStation Store – and looking ahead we have much to look forward to, with releases such as Ratchet & Clank: Quest for Booty and SOCOM Confrontation amongst others.
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“Similarly, many of our upcoming Blu-Ray releases feature DLC and, with the importance of such content increasing with the releases of games such as LittleBigPlanet, we wanted to give consumers more hard drive space.
“Of course, for the hardcore users who need even more space, we are still very proud to offer the only gaming console with an easily removable hard drive – giving consumers the option to upgrade their memory as and when needed.”
Comments
Got mine this morning :)
Specialist retailers seem to be offering decent discounted game bundles on the 80GB already so I'd definitely expect Sony to see a nice bump in sales this weekend.
Re: Got mine this morning :)
What are you doing commenting on here... GO... Play it ;)
Enjoy :)
Hold on... what?
"we are still very proud to offer the only gaming console with an easily removable hard drive"
Omg I hate Sony so much sometimes. They often seem to spout ****e.
As far as I am aware the Xbox 360's hard drive is actually EASIER to remove than the PS3's (It's right there, you just hold down the catch and take it off)!!
It's when they say stuff like this that you wonder whether they even touched another console...
Re: Hold on... what?
seems a bit stupid they announced the 160gb b4 the release of this one, surely many people who want one will hold off for the 160gb...
Re: Re: Hold on... what?
i wasnt sure it was going to sell but we shifted 8 today before i i left work at 5 so i guess its working.although people still seem to think the 80 will play ps2 games like the usa model.
Re: Re: Re: Hold on... what?
Actually ~G~, the 360's hard drive is a complete nightmare to replace.
Re: Re: Re: Re: Hold on... what?
@ G.
Try and buy the 360's hard drive off the shelf at PC World...
Oh wait...
Seriously though. You're average consumer doesn't know that though - do they.
Syntax error - please go to line 7.
That should be 'your' not 'you're'
Re: Syntax error - please go to line 7.
to be fair the 360 hard drive isnt hard to replace, I have clipped one off and on loads of times for customers. There simple as anything, I have a ps3 aswell and to be fair replacing a PS3 hard drive is more time consuming than replacing a Xb360 hard drive
360 Hard Drive
I think the point is that you can easily fit pretty much any capacity 2.5" hd you like in the PS3 whereas with the xbox-3-fix-me you have to buy microsofts overpriced drive...
Re: 360 Hard Drive
Why replace a PS3 harddrive at all? Just buy an external one.
Re: Re: 360 Hard Drive
If the ps3 hard drive is sooooo easy to fit, why do sony have to release another SKu everytime they want a larger hard drive.
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