Advantage will become Empire Interactive’s exclusive UK distributor from September 1st, MCV can reveal.

The agreement means that all future Empire titles – including the likes of Hello Kitty, Pipe Mania, Unsolved Crimes, Jackass DS and the Xplosiv range – will sold through Advantage.

“This is the first time that Empire has engaged in exclusive distribution, and we are excited about the possibilities that a strong partnership with Advantage can bring.” said VP of Sales for Empire Vip Patel.

“We know that Advantage will be working hard to promote all Empire and Xplosiv titles, and we look forward to reaping the benefits of their focused approach to our titles.”

Max Butler, general manager of Advantage Distribution added: “Empire is a publisher with a strong heritage and we are delighted to be able to work in partnership to ensure that the company’s reputation and success continues to grow in the UK. Empire’s strong autumn 2008 line up and future products will significantly enhance our distribution portfolio.”

“The products that Empire has lined up for this autumn are ideally placed for mass market retailers, as well as being priced competitively. Advantage will work to ensure that these titles are distributed to the right channels to ensure firm growth.”

Clive Kabatznik, CEO of Silverstar Holdings, added; “This is the perfect time for us to engage in this exclusive deal with Advantage. We have an excellent product line up and this will serve to focus and strengthen our approach at UK retail.”