
German Xbox 360 product manager says exclusives are less significant and less common
Microsoft’s German Xbox 360 product manager Boris Schneider-Johne has declared that console exclusives are not only rarer, but also ‘less important’ in today’s games marketplace.
In an interview with Golem.de, Schneider-Johne discussed Microsoft’s views on the falling importance of console exclusives.
“In the past, in the eighties and nineties, that was a major issue. I remember the big ‘Mario vs. Sonic’ debates. What we see today is that the influence of exclusive titles on the sales curves becomes ever smaller,”
“In addition, we are in a situation that there is a head-to-head race on several consoles and that nobody is super clear in leadership - especially in matters of the PlayStation 3 against Xbox 360.”
Echoing comments made in a Reuters investigation on studios avoiding platform exclusives due to spiralling costs, as reported by Develop, Schneider-Johne said: “Given the production costs of the games, it is hardly possible for developers to commit itself exclusively to someone. Now Sony makes its own games for the console, we make our own games for the console. The titles are exclusive, as they are also attempts turnout the best of the console, but someone like EA or Activision can have a business model of rarely developing for a console exclusively. Therefore, the exclusive title is a little less important.”
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Thanks to GameRush.
Comments
Bull dash!
“In addition, we are in a situation that there is a head-to-head race on several consoles and that nobody is super clear in leadership - especially in matters of the PlayStation 3 against Xbox 360.”
Then I could see no greater reason why exclusivity wouldn’t be the most important thing to theses consoles! As it is and would be the only thing to make the consumer difference between them!
“Given the production costs of the games, it is hardly possible for developers to commit itself exclusively to someone.”
Well then I must be completely deluded to think it’s the first party who pays the developer a massive pay out to keep exclusivity of IP and content or just buys the whole studio and or publisher outright! The arrogance to think under any circumstance a publisher or a developer would want to do that to them selves at a massive loss of revenue is mental!
“Someone like EA or Activision can have a business model of rarely developing for a console exclusively. Therefore, the exclusive title is a little less important.”
Yes absolutely!! Because why the hell should they restrict themselves, unless a first party is going to put a suitcase of money on the table why hell should anyone! ARROGANCE!
You’ve made me mad!
This entire article is nothing more than reverse psychology and the words of a liar!
Re: Bull dash!
Whoa there JD! :)
Whilst I agree that console exclusives are increasingly less likely to come from third party developers (unless Sony/Microsoft throw a bucketload of cash at them), I think there is still a place for console-specific games for the Wii and handhelds (where the lower development costs make it possible and unique control systems of the Wii and DS make it sensible to do so), and in the lower cost arenas of PSN/Live Arcade/Wii Ware.
The one thing I disagree with Boris (and agree with JD) on is the importance of exclusive titles to a console. Nintendo games are absolutely crucial to the Wii's success; PS3 exclusives like MGS4, Uncharted, WipEout, Gran Turismo 5, God of War III and LittleBIGPlanet (to name but a few) are absolutely crucial to selling the PS3 console.
I'm sure Microsoft would be very upset if Halo suddenly went multi-platform, just as Final Fantasy XIII being made for the 360 was the biggest news of E3.
The ability to make and attract console exclusive games is surely the difference between winning and losing customers, just as it's always been.
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