
New 'studio-led’ strategy is in full swing, says Livingstone
Eidos creative director Ian Livingstone has told Edge that the publishers' re-structuring program is ‘going very well’ after the beleaguered publisher revealed that it would be cutting 25 per cent of its workforce and moving to a ‘studio-led’ structure.
The publisher has been releatively quiet since the announcement was made back in Febraury as it contineus to focus on its ‘cornerstone franchises’
“The restructuring is going very well,” said Livingstone. “We have been very upfront about what we are as a business and where we are going. We have put in place a studio-led and product-centric operation and everybody is now happily on board.”
“Studio-led means that operationally we have moved publishing responsibilities such as brand, PR and marketing into our key studios.
"This means bringing people closer to games so that the whole team offering can be creatively driven. Having a focused team based around our cornerstone franchises means one team based in the same office, country and time zone so that they can explore every opportunity directly alongside the game’s development.”
Comments
Question?
Does that mean they will consider bringing back Legacy of Kain?
Leave a Comment
HOT TOPICS
PS3 Slim already in production? 11
Pachter: PS3 will trump 360 by 2015 11
Warner Bros boss questions pre-owned 9
‘80s home computer war becomes comedy show 9
US: Sony's PS3 titles struggle to hit 1m 9
UK console installed base tops 24m 6
Sony planned UMD-free PSP 'from the beginning' 5
Reborn Woolworths bursts into life 3
Last.FM free to XBL Gold members 3
Blu-ray sales boom in UK 2
RELATED STORIES
Livingstone slams Government attitude to games 6
Ian Livingstone joins Tory review body
Eidos promotes Ian Livingstone 1
Livingstone drops info bomb
Lara Croft's new game coming to Wii
Eidos big hitters coming to PS3
Eidos to distribute Majesco in Europe
Eidos buys UK studio Morpheme
Eidos banking on 10m PS3 bonanza 1
Gamers clamber for Conan
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets
















