Wayne Rooney story represents another PR coup for EA after petrol giveaway
Electronic Arts’ UK PR department has pulled off a major coup in the battle between FIFA and Pro Evolution Soccer – securing a large news story in best-selling tabloid The News Of The World.
Yesterday's article, which carried the headline ‘Wayne Rooney’s at it five times a night’ informed readers that real-life football star (and official FIFA endorser) Wayne Rooney is addicted to the new game – much to the dismay of suffering wife Coleen.
It would have been another boost to EA’s PR team, after the department alerted national media attention with a petrol station promotion for Mercenaries 2 at the end of last week.
However, that stunt was branded 'dangerous' by critics as consumers rushed to collect free fuel.
Lynne Featherstone, MP for Hornsey and Wood Green, called on the publisher to apologise to local residents for causing "misery".
Advertisement
The Wayne Rooney piece can be read here.
Comments
Perhaps if he were to switch to Pro Evo...
he'd start scoring again.
ZZZZZING!
Re: Perhaps if he were to switch to Pro Evo...
Good zing...
...you can divide society between the type of people who play Fifa on an XBox, and the refined, sensitive types who play PES on a PS3. I bet Roon's got an XBox.
Online Pharmacy best pills dfg
http://confluence.public.thoughtworks.org/display/~buy-xanax-no-rx - xanax http://confluence.public.thoughtworks.org/display/~buy-tramadol-no-rx - tramadol http://confluence.public.thoughtworks.org/display/~buy-valium-online - valium http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-ambien-online-without-prescription-buy-ambien-10mg-5mg - ambien http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-xanax-online-buy-xanax-2mg-1mg - xanax http://cgi3.ebay.com/ws/eBayISAPI.dll?ViewUserPage&userid=buy-fioricet-online-without-prescription-buy-fioricet-cod - fioricet http://connections.blackboard.com/people/50273d6fc2 - tamiflu http://tapestry.formos.com/wiki/display/~buy-tamiflu-winthout-prescription - tamiflu http://boinc.vanderbilt.edu/CSB/view_profile.php?userid=5324 - ambien http://confluence.public.thoughtworks.org/display/~ativan4r5r - ativan http://confluence.public.thoughtworks.org/display/~buy-ambien-without-prescription - ambien
seamless participated taxol stewardship recognize renewability delight
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 36
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
The Producers pulls out of Trilogy partnership 11
60% of UK 360s have failed 11
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets