Supermarket’s entertainment offering to get a revamp and a ‘new identity’
UK supermarket Morrisons has set its sights on producing a new ‘unique’ non-food and entertainment offering.
Following the company’s massive price cuts on games this month, CEO Marc Bolland has said he is keen to widen the appeal of the retailer.
According to Retail Week, the grocer's home and leisure director John Vinuesa – who has previously worked for Tesco and Asda – has been working for the past nine months "to create a new range in non-food".
Bolland said Morrisons had already delivered strong growth in its home and leisure division and has "done a lot of work" on its technology offer, which includes DVDs, CDs and MP3s.
"The first signs are positive, but we need to look at what happens in spring," said Bolland.
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Bolland said that a non-food range would have to be something specific to Morrisons, something "ownable" and "unique" to the grocer.
For the 26 weeks to August 3rd, Morrison’s reported pre-tax profits up 12.8 per cent to £309 million and like-for-like sales, excluding fuel, up 7.6 per cent.
Comments
grocer
the key word is in that sentence unique to the grocer, stick to food you greedy bastards, and leave specilaist sales to specialist retailers
Re: Re: grocer
Wow spot on Well said
so sorry
so sorry obviosuly your not a retailer who has to compete day after day on price with these idiots
Re: so sorry
I just don't take it upon myself to assault Morrison's or anyone else's right to stock a product range that they feel (rightly or wrongly) they can afford to do economically. If you don't like it move to France.
so they should
Got to say this is great news hope Game and the like are worried and we stop getting ripped off. With the supermarkets coming more in to the games market prices will drop and with more choice its got to be better for the consumer all round
Re: so they should
Who's ripping consumers off?!
Game certainly don't make a fortune per unit, I know its not popular for retailers to actually sell things at above cost anymore.
Are publishers so naive that they don't realise once supermarkets are the only channel for games they will get stuffed by them.
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