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Blockbuster: ‘Pre-owned leads the way’

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Blockbuster: ‘Pre-owned leads the way’

Retailer sets sights on becoming a destination for trade-in titles

Blockbuster Entertainment has dramatically increased its presence in the video game space this year – and now the outlet has targeted the pre-owned market as it looks to compete with the specialists.

The rental chain told MCV recently that its new Total Entertainment store concepts will see it step away from DVDs, and focus more on video games, gadgets and Blu-Ray. Blockbuster has already been promoting a host of in-store pre-owned offers, including new releases for £14.99 when customers trade-in a selected game.

The retailer also promises to buy and sell pre-owned software for the lowest price on the High Street, and offers a six-month pre-owned guarantee.

And store manager Richard George has told MCV that second-hand games are a big part of these new plans.

“The pre-owned market will lead the way for us,” he said. “It means we can offer better value than the supermarkets or independents, and customers are able to get rid of games they no longer want for a guaranteed best price on the High Street.

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“Pre-owned games is the most important part of the store,” continued George.

“It is crucial that we make sure that people know we give the best trade-in price and
that our pre-owned stock is also cheaper than anywhere else.

“Basically, we are set to give the best value to our customers whilst making maximum margin.”

The real game piracy

posted by Annoyed Sep 30, 2008 at 5:33 pm
1
Annoyed

“Basically, we are set to give the best value to our customers whilst making maximum margin.”

By cutting the earnings of the Developers/Publishers which actually did all the hard work. Nice.

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Re: The real game piracy

posted by holdmykidney Sep 30, 2008 at 5:40 pm
2
holdmykidney

Interesting move. Hopefully once the pre-owned market moves out of specialist retailers and into more mainstream companies then someone will take notice and put a rule in.

I propose 20% of all pre-owned sales to be paid to the copyright holder of the title. That should stabilise things a bit.

Although companies who survive the current games market will reap the benefit of digital distribution in the future, which will end the pre-owned basket all these traders are putting their eggs in.

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Re: Re: The real game piracy

posted by Bob Sep 30, 2008 at 6:13 pm
3
Bob

That reminds me I must forward a cheque to Ford for 20% of a car I just sold.

Nonesense!

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Re: Re: The real game piracy

posted by Industry wusses Sep 30, 2008 at 6:23 pm
4
Industry wusses

The ESA awarded the GameStop CEO with "lifetime achievement award" just a few years back for this very business model.

Will the next award go to Blockbuster!? Maybe just easier to embrace thieves than to kick their butts in a DC courtroom (oops! My bad. That would cost some legal expenses and probably cut into executive bonus packages. DOH!)

Then again, it might also require being brave, being smart, having a spine, AND some long term vision.

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Re: Re: Re: The real game piracy

posted by Subliminal Sep 30, 2008 at 9:49 pm
5
Subliminal

I really can't believe that you people think this way about the second hand market and as was sort of touched on above do you feel that way about all second hand merchandise as surely its the same principle, in which case I expect you would like to see sites like ebay banned and free adds in the newspapers removed. What an absolute JOKE.

The Trade in and second hand market is what is helping to the keep the Market alive in a time when a lot of other industries are struggling. From personal experiance I know I would not have purchased half the new release titles I have if it were not for the fact I could trade in some of my old games to get some money back towards them. Surely this totally counters your arguments of falling earnings for developers and publishers as with people like me the new titles would not be purchased if the trade in was not available ????

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Re: Re: Re: Re: The real game piracy

posted by theone Sep 30, 2008 at 10:44 pm
6
theone

“The pre-owned market will lead the way for us,” he said. “It means we can offer better value than the supermarkets or independents" - how mean is that...i can understand the 'beating the supermarkets' but targeting independent stores? Independents are mainly just single stores and blockbuster are purposely trying to take their custom...these people are only trying to live on their profits...stop being greedy!

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Re: Re: Re: Re: Re: The real game piracy

posted by chillisteak Sep 30, 2008 at 11:38 pm
7
chillisteak

there are no friends in business mate! so why shouldn't they try to take their custom after all these place's are there to make money same as the independents.
and the independents would do exactly the same if they could, would they not?

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Re: Re: Re: Re: Re: Re: The real game piracy

posted by stoney Oct 01, 2008 at 12:51 am
8
stoney

cutting the earnings of the develops and publishers? what 50 grand a year down to a more reasonable amounth so parents and familys can afford to buy games. I could live with that.

Digital destribution from major games devleopers is exactly why games stores are moving into pre-owned heavily because that is the only way the idea is sustainable. offering customers the opertunity to trade there old games for new ones rather than ripping them off charging £25 for a download of GT5 Prologue where u dont even get a box.

That and the preowned market is the only way which games stores can hope to compete with supermarkets which sell games for less that the game is sold to them for which in the long run which will bring down the earnings of publishers and developers but i dont hear them getting a earbashing.

N.B. I have been into one of these stores and it looks fantastic with all of the prominent wall space dedicated to new stock not preowned great depth of brand new releases, also the comment about moving away from dvd just isn't true you can tell who wrote this article hasn't been in a shop as dvd's are to front of the store's and still take up 2/3rds of the floor space. Blockbuster is never going to abandon dvd's as this is were most of their profit comes from especially rental.

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Re: Re: Re: Re: Re: Re: Re: The real game piracy

posted by DJ Oct 01, 2008 at 10:08 am
9
DJ

As long as I’m working in the games industry and still earning under 20k per year I couldn’t be more than happy that games are going to forced to be sold cheaper. And you know what the day I earn over 50k a year I won’t change my mind either. Funny that! Now stop being greedy!

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its ok

posted by stevie Oct 01, 2008 at 12:18 pm
10
stevie

i love large companies like these, when ive got a load of faulty 360 games, cracked discs i off load all my crap to large stores like this,as they have a budget for this and thieft, and i get some fresh stock, if they are anything like game or game station its no problem used games £5 cheaper than new, i dont know how the staff can work there, how embarasing,

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2nd Hand

posted by Earl Oct 01, 2008 at 3:51 pm
11
Earl

If it was not for peole been able to trade in there unwanted games, lots of people would not be buying new games.

When people trade in the old games for new, dont forget the retailer bought the new game from a distribtor anyhow.

If the only way to buy a game was at £49.99 from a big national, the game industy would not be here in its present form.

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Re: 2nd Hand

posted by Subliminal Oct 02, 2008 at 11:57 am
12
Subliminal

@ Earl

exactly what I said, couldn't agree more.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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