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DS Lite still has ‘huge untapped potential’

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DS Lite still has ‘huge untapped potential’

Nintendo exec believes the top selling handheld can ‘coexist’ alongside DSi at retail

In an interview with Wired.com, Nintendo of America's executive vice president of sales and marketing Cammie Dunaway has stated that the unveiling of DSi doesn’t mean the end of the DS Lite.

When asked whether DSi would replace DS Lite, Dunaway said: “Right now we’re still working through what the strategy's going to be here.”

“But we think that there's huge untapped potential for the DS Lite. Because when you’ve got only one in every five households in the U.S., compared to one in every two in Japan, it says there's potential.”

“You’ve seen some of the work we’ve done this year with celebrities, that we're bringing a lot of new consumers in to the DS. So I think there’s opportunity for both of them to coexist for some period of time.”

Read the full interview here.

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Spin it baby

posted by techgamer Oct 06, 2008 at 10:59 am
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you know you want people to keep buying the original DS Lite through the holidays and not hold off for the improved version.

In other words NCL has not told you when you're going to get the DSi and you're customers have been asking just that.

DS Lite will be dropped for the DSi.

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Re: Spin it baby

posted by well... Oct 06, 2008 at 7:12 pm
2
well...

Fourth Pillar...?

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