Valve’s upcoming zombie shooter enjoys bigger pre-release popularity than Half-Life 2’s The Orange Box
Half-Life 2 developer and Steam owner Valave has stated that North American pre-orders for its upcoming console and PC shooter Left 4 Dead are currently 60 per cent ahead of those enjoyed by The Orange Box at the same stage before its release.
Speaking to Edge Online, Valve MD Gabe Newell stated: “Pre-orders are running 60 per cent ahead of Orange Box. This in combination with the fact that it is a new IP made us think that an extensive marketing program made a lot of sense.
“Left 4 Dead has a long way to go to beat Half-Life and Counter-Strike, but our fans' excitement when they play the game has certainly infected us. It will be a top five title for the year, but beyond that we'll have to see how big it gets.”
Supporting the pre-release excitement, the firm has committed to a $10 million marketing spend in North America that includes extensive TV coverage, as well as coverage in the online and print media and an elaborate outdoor advertising initiative.
Left 4 Dead is due to hit UK retail on November 21st.
Advertisement
Comments
valve are lazy
shame they are too lazy to programme it for ps3, so its now a 360 exclussive by default, dont want a terrible EA port either !!
Re: valve are lazy
@1
Your being rather arrogant saying "too lazy", Valve have said 2 things:
1. They don't have anywhere near the resources to be able to create it on PS3.
2. They don't want to do it.
Valve have already expressed their negative views about the PS3, But EA are looking to port it to the PS3. But It's not even started yet, So it may be quite a wait.
What I don't understand is their are a large amount of retail website listing pre-orders for it on the PS3, with a release of 21/11/08. Surely they have better knowledge than that.
Re: Re: valve are lazy
Valve is lazy... Wow! What an ignorant statement that is to make about one of the hardest working companies in the business.
PS3 = too much of a headache for most to bother.
Valve ROCKS! Long live PC!
Re: Re: Re: valve are lazy
Hopefully there will be a demo on XBL, looks like it could be amazing!
ok
you all sounds like fanboys, ok lazy maybe over the top, but maybe if value pulled their finger out there could be more revenue to made from ps3 owners here, seems a shame this goes exclussive by default, if EA port it no doubt it will be terrible
PS 3 = 2 much hassle
off you pop to 360 forums please troll, this site has really gone to the dogs, the valve comment was ignorant but obviously a dissapointed ps3 owner,@ 3 you must be world class fool, why even make that comment, fanboys,too many kids allowed net access
Leave a Comment
HOT TOPICS
Religious leaders slam Modern Warfare 2 130
Microsoft hails its ‘killer weapon’ in battle with PS3 and Wii 34
Russia pulls Modern Warfare 2 from sale? 16
The Hut rebuffs AC2 date break claims 14
MW2 sales pass $550m worldwide 13
60% of UK 360s have failed 11
The Producers pulls out of Trilogy partnership 10
Xbox Live class action begins 10
Facebook hitting PS3 today 8
Call of Duty inspires new retailers 6
RELATED STORIES
Left 4 Dead sales jump 3000% 2
UK CHARTS: New DLC lifts Left 4 Dead 1
£6m ad spend for Left 4 Dead 2
EA announces Need for Speed Live event 4
Fight Night 4 laces its gloves 4
EA to reduce SKUs, though new IP looks safe 2
Need for Speed reinvention revealed 2
EA Visceral boss departs for Activision 1
Dead Space goes to the movies 1
EA: Need For Speed back on top 1
ABOUT US
MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets