Girls Aloud, Jamie and Louise Redknapp, Fern Britton and husband Phil Vickery and Ronan Keating’s family will all star in Nintendo’s new marketing campaign.

The push kicks off from October 27th. Nintendo describes the latest line-up as “Natural choices in light of their appeal to a wide range of audiences old and young, creating an affinity with the brand.”

Marketing director at Nintendo UK Dawn Paine said of the ads: “Families all over the UK are smiling, laughing and having fun together, whether they are flexing their mental muscles, unravelling mysteries or cooking a perfect meal on Nintendo DS or racing, hitting a strike, ace or hole-in-one with Wii there really is something for everyone and every family.”

Girls Aloud added: “We all love our Nintendo DS’s, whether racing with Mario Kart on the tour bus or looking after our Nintendogs in the studio at the end of a hectic day, there’s always something to keep us laughing and entertained - the different DS colours mean we never get them mixed up too!”