Japanese developer and publisher Capcom is to launch its own dedicated storefront on Sony’s PlayStation Network Store, Edge Online reports.

Speaking of the deal, Capcom’s digital product manager John Diamonon stated: “Out of all of the third-party companies making use of the digital space, Sony recognises Capcom is one of the best partners for content. We're supporting PlayStation Network like no other company.”

As well as publishing many of its back-catalogue titles on networks such as PSN and Xbox Live, Capcom has also put lots of effort into designing all new HD versions of many of its cherished franchises for the same download serviced, such as the recently released Bionic Commando: Rearmed and Mega Man 9.

Capcom’s VP of business development and strategic planning Christian Svensson added: “Sony's taking advantage of one of the benefits of digital, in that there are multiple ways to sort, search and put things in front of people. In a physical store, that physical object can only exist in one physical space.

“With digital, that object can be highlighted in about 20 different ways. I think Sony is first to recognise that. The more opportunities that someone has a chance to see or be exposed to our content, the more likely it is that someone will give a Capcom title a shot.”

Svensson added that Microsoft does not yet have the capacity to introduce such flexibility in its Xbox 360 store, stating: “As far as Microsoft goes, how can I say this diplomatically, there are things I think they'd like to do to promote content in multiple ways, and I think they'll get there eventually – but they're not there yet.”