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Amazon buys Reflexive

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Amazon buys Reflexive

Online retail giant snaps up casual portal

The boundary between online retail and casual games continues to blur: casual game portal Reflexive has been acquired by Amazon.com.

CEO Lars Brubaker, in a post on the company blog, said that the move "means we'll be able to expand our distribution network to include Amazon's amazing distribution channel".

For the full story, visit MCV sister site CasualGaming.biz.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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