
Head of Xbox Live says console service eases pressure on High Street space
Xbox Live boss John Schappert has told MCV that Xbox Live’s role as an ‘online retailer’ is taking the pressure off the battle for High Street shelf space.
Speaking in the build-up to the ‘revolutionary’ Xbox Live Dashboard update next month, Schappert said:
“There are games coming that would not get the space at retail, and that’s a big part of why we’re refreshing the system.
"We want to widen the content to make it more accessible for different users. It’s pretty hard to get retail distribution these days, and shelf space continues to be a challenge and people are opting for that – Penny Arcade is a great example of that. Look at Geometry Wars 2, Castle Crasher and Braid.
“They’re seeing tremendous success. That’s exactly what we want on our service – when retail gets pressured, you can go online.”
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He added: “We’re going to continue to see a great mix. At retail, you can find casual games, RPGs, action games. We are like an online retailer in essence with our Arcade, and you are seeing those titles.”
Comments
Nonsensicle,
How can they be taking pressure off retail?
Why not release these games at a low retail price just for casual purchase, how about 5 - 8 GBP each, how about a cd box rather than a dvd case just to differentiate, and then maybe do compilation/collections in a full size case,
Taking pressue off retail = taking business away from retail!
Re:
Yes, and when they're done with retail they'll make the film industry redundant when every film is made digitally - and with digital rather than human actors. With M$, it all comes back to the PC.
Taking business away from retail
I'm sure when retail stops taking away business away from Microsoft by selling used games, they'll be happy to stop taking business away from retail by selling direct.
Re: Taking business away from retail
@Phil
I guess retail needs some pressure taking off it because there are so many faulty consoles coming back and people do not want to deal with Microsoft's inept customer service agents? Not to mention the fact that increasing numbers of people use prepaid retail cards to buy their Live subs and MS Points because they don't trust Microsoft with their card details...
However it is good that niche games like Penny Arcade get a release in Europe thanks to Xbox Arcade - I think we all know the awareness of Penny Arcade in Europe isn't strong enough to support a decent retail return.
Microsoft also needs to up the file size limit - Wipeout HD is the kind of quality they should be aiming for and it represents fantastic value at £11.99 - with quality exceeding anything on Xbox Arcade!
Re: Re: Taking business away from retail
jon you are very sad
Re: Re: Re: Taking business away from retail
Never ever had any probem with Microsoft Service agents. They have always excelled in everything I have ask of them.
People buy prepaid because its cheaper. You can get 13 months LIVE for £25. Bit better than the £39 MS charge. MS points are also much cheaper.
I would also like to see a file size increase, but I can see why they don't given the number of Arcades and Cores out there.
Still at least you didn't refer to MS as M$. God I hate that.
Re: Re: Re: Re: Taking business away from retail
@ Noob,
Oracle did... comment 2. It irritates me.
As much as I'd like the file size increased on XBLA games as well, I'd also like to find out what you mean by "quality" Jon.
If we're talking visually impressive aswell as an impressive game. Then fair enough. Because visually Wipeout HD, is fantastic, But if otherwise then I beg to differ. XBLA arcade has quality games, i.e Braid. You just have to see it's metacritic scoring to see its impressive.
Re: Re: Re: Re: Re: Taking business away from retail
Scrub the word arcade after XBLA. My error.
Re: Re: Re: Re: Re: Re: Taking business away from retail
Online distribution is obviously going to be detrimental to retail in the future. However, it is not constructive of retail to sit and moan at Microsoft and blame it on greed etc - instead it is the obvious evolution in the distribution of such a medium. To sit and begrudge Microsoft (and they are not the only ones pushing online distribution) is not going to change anything - instead retail needs to react to such a change, because to do anything other is just going to mean technology leaves them behind. Yes there is the concept of loyalty/support between publishers/retailers but this will only last as long as it is needed by the other. Unfortunately I myself dont have a solution, but I can guarantee that "hoping with fingers and toes crossed" that online distribution doesnt become the norm in the future definately isnt the solution either.
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