Reggie Fils-Aime reveals production numbers in new interview
Nintendo of America boss Reggie Fils-Aime has revealed that the company is producing 2.4 million new Wiis every month – a 33 per cent increase on last year’s frequency.
Speaking in an interview with the LA Times, Fils-Aime called the production cycle ‘unprecedented’.
“Nintendo has continually raised the production levels of the Wii hardware,” he revealed. “We're now producing 2.4 million units a month worldwide. Last year, we made 1.6 million a month. So we've made a 33 per cent increase.
“One of our competitors projects they will sell 10 million consoles worldwide this year. For us, that's three months of production. We're producing an unprecedented level of hardware to try to meet demand.”
Fils-Aime added that Nintendo hadn’t felt “any negative impact” from the current global economic crisis.
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However, he also admitted that one in three US retailers are out of Wii Fit stock.
“At this point, only about three in ten stores will have Wii Fit in stock, he said.
“We are dramatically increasing shipments of Wii Fit. We've sold somewhere around three million units. The demand has been so brisk that it has been difficult to catch up.
"The other challenge is that we're seeing demand from a whole new market. Of the people who stood in line in New York, 60 per cent were working women. This is a demo that arguably has never bought a video game, and they're buying it for themselves.”
Comments
fan boy
its about bloody time! i've been a nintendo fan since the hills grew grass and have waited, not for a victory, but a white wash. the only shame now is i have a wii but i find i play my ps3 far more. roll on mushroom men. we need more adventure platformers that think outside the box! p.s. if the new zelda changes hyrule's layout again im gonna be angry! i dont mind expansion. just rewriting it is out of order! oh yeah sorry YAY NINTENDO :)
Re: fan boy
fan boy, you are a sad little git.
you have ps3 AND Wiii?? wtf do you even have a life?
does your mom bring you sandwiches in your room so you can get past that extra hard level on zelda??
sad little kid...
Re: fan boy
I agree with anonmous, but i dont think he's a little kid.
Judging by "link1983" he must be a big 25 year old nerd living at home with his parents lol!
Upgrade!
its just a gamecube with with a fancy controller. nintendo needs to buff it up if they wanna compete with the likes of ps3 or above
Link1983
Apologies to 'link1983' you must have thought you were posting your comment on a respectable site, one on which you could express an opinion on a news story. But this is MCVUK, the (unlikely) home of hate filled PS3 fanboys, and the sort of people who end sentences with 'LOL'.
Please return when you have developed a passionate hatred for people with opinions that differ from yours.
MCVUK, please invent some good news for PS3 owners to calm them all down, maybe some LBP articles would help. Perhaps cutting down on news stories that chart the success story of the Wii and 360. Oh, and stop it with the hardware sales charts, they only further upset the already frustrated PS3 fanboys.
LOL.
get lost
getting back to subject. With wii fit i'm fat and i don'tcare yeh! so shup abd stop bullying the fat flabby arms ans bellies of people coz we're saving our energy (literally) and know amound of exercise is gonna make us htin lucky gits ith fast metabolisms!
TO obese fat dude
You sound cool, we should be friends.
I dont wanna sound like a queer or nuthin, but i think fat folds are kick ass!
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