Chain reveals fresh enthusiasm for games market in light of impressive Q2 sales
Supermarket giant Sainsbury’s has renewed its commitment to gaming, following impressive sales growth in the second quarter.
The national grocer revealed an increase in sales of 8.4 per cent, with the non-food category playing a vital role in the impressive results.
Gurdeep Hunjan, Sainsbury’s DVD and games buyer, told MCV: “Games hardware and software is one of the fastest-growing categories in Sainsbury’s and plays a critical role in the continued growth of our non-food lines.”
Despite challenging trading conditions throughout the UK economy, Sainsbury’s second quarter trading statement revealed that total sales for Q2 were up 8.4 per cent (or 5.3 per cent excluding fuel). Q2 like-for-like sales rose by 7.5 per cent (or 4.3 per cent excluding fuel) while like-for-like first half sales jumped 7.4 per cent (3.9 per cent excluding fuel).
Chief executive Justin King said: “During the quarter we continued to develop our offer to help customers manage tighter budgets without the need to sacrifice food quality. Customers have responded well and transaction numbers continue to grow.”
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The news comes two months after Hunjan told MCV that Sainsbury’s is “going after gaming big time” and is doubling its games hardware targets, signalling a positive attitude to gaming across the chain’s stores.
Comments
WTF
Sainbury serious about games my arse....I went to buy "Dead Space" last night and they didn't have any stock or even a sticker for it. 20 copies of Warhammer Online and 5 copies of Fable 2 though.
If they are really serious, they need to have copies of the major releases in stock within the first week.
The Downside
I wonder when consumers will actually notice that the price of food basics increase to balance out the price of some of the deals offered in here and other supermarkets.
The lack of titles in Sainsburys couldn't have anything to do with EUK's credit line being cut at all??? Our local Woolworths didn't even have Fable, Dead Space, Midnight Club on day of release.
8.4% Growth
If I started selling all games products at cost, as Sainsburys are doing. I'd feel a growth of 8.4% was rather pathetic.
How much of that growth can be attributed to 500+ Game staff buying all their sub-cost consoles.
Re: 8.4% Growth
I thought Sainsburys maintained recommended price point?
Re: Re: 8.4% Growth
Yeah but how many parents will be asked to get the game from there and do the weekly shop?
Thats good marketing! Plus i think for a game £30 should be RRP with exception to limited edditions etc
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