"Apple better than Nintendo, Sony and Microsoft"

UK iPhone developers speaking at today’s Casual Games Forum in London took the chance to praise Apple’s work as a newly-established format holder, saying the firm often beats established console vendors in its dealings with studios

"Support has been excellent – more than you might expect from other companies that work in the games sector. Everything they tell us is very useful," said James Brooksby, head of Kuju’s Doublesix studio.

"Apple has been fantastic to work with," added Cobra Mobile’s CEO Mark Ettle. "We have worked with other manufacturers that that won’t tell you anything. We’ve found that they don’t just like games but also toys and entertainment software – especially as a means to differentiate the product from others. The message I get is that they are quite happy to push for the little small developer as long as the little small developer is pushing out the quality games."

To read more, head over to MCV sister site CasualGaming.biz.