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Guitar Hero targeting musical instrument retail

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Guitar Hero targeting musical instrument retail

Musical instrument outlets targeted by publisher Activision ahead of the release of Guitar Hero: World Tour on November 14th

Activision has revealed a plan to target a whole new segment of the market with its release of the fourth instalment to its music franchise, Guitar Hero: World Tour on November 14th.

The publisher intends to get its game installed in a number of musical instrument outlets in an attempt to target musicians, and therefore broaden the already huge market appeal of its globally popular brand.

To read the story in full, head over to CasualGaming.biz.

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