
Ottawa marketing firm Fuel wins rights to design games promoting fast food chain’s Happy Meals in Europe
Ottawa firm Fuel Industries has won the rights to work with leading fast food chain McDonalds to develop an online games portal to promote Happy Meals across Europe.
McDonalds has recognised the increasing amount of time children spend playing casual games online, and saw the sector as the ideal way to promote its colourfully packaged produce.
For the full story head over to CasualGaming.com.
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Comments
As the biggest retailer of toys in the world.
Who didn't see this coming?
I think it's a lethal combination of Crack Habit marketing which will ensure that we see many generations of obese junk food addicts whose only contact with sport is when they buy fifa each year.
Whilst Keith Vaz is a **** - we DO have a lot to answer for as an industry and this kind of crap doesn't help our image.
Although - it is good for business.
Re: As the biggest retailer of toys in the world.
Ronald McDonald is one scary Mofo!
Re: Re: As the biggest retailer of toys in the world.
They really shouldn't be allowed to do this...governments are throwing so much money at trying to tackle obesity and are constantly worried about the ever increasing weight of children in our society, yet on the other hand they allow mcd's to sponsor football and develop casual games for kids! If junk food advertising has been banned from TV programmes aimed at kids, surely these laws should extend to the gaming environment?! Who's running this show anyway...?
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