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Credit crunch could be Blu-ray’s death knell

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Credit crunch could be Blu-ray’s death knell

Top entertainment execs fear that global penny pinching could prevent Sony’s format establishing itself

The effects of the current global economic global crisis could see sales of Blu-ray discs and associated technology dramatically underperform this Christmas, according to some industry observers at the recent HD3 Conference in the US.

“The economy is the biggest challenge, because there are just so many pieces to the Blu-ray puzzle that consumers face,” Disney’s general manager of domestic home-entertainment Lori MacPherson stated. “You need the high-definition television set, you need the player, you need the cables, you need the software.”

Sony also admitted at the gathering that it might reconsider its current pricing policies – though not until after Christmas. Sony VP of business development Rich Marty added: “We're all constantly looking at (disc) pricing. What it amounts to is that we'll wait until after the fourth quarter and see how it goes.”

Source: Reuters

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Blu Ray

posted by CHACK Nov 13, 2008 at 3:55 pm
1
CHACK

hmm, I think Rich Marty needs to look hard at his business model. Blu Ray is vastly over priced.

A Blu-ray single layer (25GB) replication cost is between $1.35-$1.45 USD per disc on runs of 25K or more. Blu-ray DL (50GB) is between $2.15 - $2.25 per disc on a 25,000 quantity run. Taking the high end on this range, this translates to approximately $0.045 per GB for Blu-ray DL media. Even with print and royalty costs on top of that the prices charged as an RRP are too high.

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Re: Blu Ray

posted by Jack Nov 13, 2008 at 4:10 pm
2
Jack

The pricing structure is broken. It is cheaper to buy a PS3 with a blue ray drive, than a blue ray player. To a customer, that makes no sense, why would you pay more for less features?

As for the disc price, they need to make it more affordable. £25 for a film is ridiculous, when you can often get the same film for £12 on dvd. HD doesn't make the film 200% more enjoyable, more like 130%. I am a graphics junky, love to get good looking games, got a PS3 becuase of this, but an upscaled dvd is not much worse than a blue ray disc.

And yes, I am watching them on HDMI on a 37" HDTV before anyone starts saying I have the wrong set up. (And I have perfect vision also).

Blue ray is a complete luxury item. If you have it, then you are doing very well for yourself to afford such a waste of money.

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Re: Re: Blu Ray

posted by geeQ Nov 13, 2008 at 4:24 pm
3
geeQ

@2
Have you looked at the prices of Blu-Ray players lately?
You can pick one up now for around £150 - £200, considerably less than a PlayStation 3.

Also whilst I agree £25 is the RRP of a Blu-Ray disc at the moment, you can easily find them for £15 - £18 online. Still a touch expensive perhaps but alot more agreeable than paying £25.

Not sure whether Blu-Ray will ever match DVD in terms of sales and popularity but I still see plenty of movement still to come from what is still very much a fledgling format.

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Re: Re: Re: Blu Ray

posted by kdl Nov 13, 2008 at 5:26 pm
4
kdl

Funny , when you go out to see a Movie it's not HD your looking at , then somehow that same movie that you buy on Blue-Ray is HD 1080P , 720P or whatever , so if you look at it on the Big Screen at the Theater and it's non HD then why do you need to look at on an HD TV , sorry ,but they need to make what you see at the Theater the same as at home , not the other way around so people would want to buy Blue-Ray??

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Re: Re: Re: Re: Blu Ray

posted by andy Nov 13, 2008 at 11:59 pm
5
andy

are people forgetting that the RRP of a dvd was £20 just a few years ago and in some cases still is.

just because the amount companies sell then the price drops but your still talking about £15 for a new release.

and when you see a Blu ray for £25 i don't think its that bad it just that people arn't buying them to bring the price down.

plus the lack of special offers.

but i've noticed its about 25% more to buy a blu ray over a DVD including season sets

give it 12 months and it will be a different picture

(note some blu rays are now only 12.99 similar price to a new release DVD)

and for the price of a single writeable disc its not that bad just compare the to there nearest brothers the dual layer DVD and the tape drive there not that much more expensive.

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Re: Re: Re: Re: Re: Blu Ray

posted by chris Nov 14, 2008 at 10:14 am
6
chris

When you see a move it is of course a lot of the time HD in the cinema. Try stretching a 720 or 1080 image across something as large as a cinema screen, of course it wont look as good as on a 42" TDTV

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Blu Ray

posted by Chris Nov 14, 2008 at 12:41 pm
7
Chris

Negitive press like this doesnt help any sales for any format. Starts lots of unfounded speculation.

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Re: Blu Ray

posted by RevStu Nov 14, 2008 at 4:19 pm
8

BR doesn't need a credit crunch in order to tank. Only a tiny fraction of people are sufficiently nerdy as to care about the microscopic improvement that BR represents. (Ironically, Sony probably didn't do themselves any favours by making the PS3's DVD upscaling so good.)

VHS to DVD was like going from black-and-white to colour. DVD to Blu-Ray is like going from a 29" screen to a 32".

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Re: Blu Ray

posted by amuzed Nov 14, 2008 at 4:22 pm
9
amuzed

It costs the same price as a premium Blu-Ray to go to the cinema for a family of 4 & I wasn't impressed with the quality of picture or sound at the local cinema which includes some major chains.
I have found that Blu-Ray on our current 37 inch LCD TV looks far crisper & the sound is better postioned on our 5.1 Dolby Digital system.

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long live blu ray

posted by link1983 Nov 15, 2008 at 11:54 am
10
link1983

I earn 6 pounds 10 pence per hour i work 39 hours a week. usually longer I still find money for blu ray discs. I don't borrow it. i think the picture quality is the best on the market, see transformers, and it is cheaper than the cinema. Like many i watched the dark knight more than once. that cost around 8 each time. paying 19 99 on average for a movie that i can watch until i quote it in full is a bargain. Oh and what credit crunch? you mean the media fuelled hype? I empathise with all who have lost thier jobs but would ask how many have been re-employed in other sectors? We as a nation shouldn't let analysts control the way we spend. We make ourselves. The point is blu ray is good

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Re: long live blu ray

posted by sabby Nov 17, 2008 at 9:54 am
11
sabby

@ 4 - when you go to the cinema it IS in high defintion, most movies are filmed in higher resolution than 1080p - it's the size of the screen/quality of projector that determines pq.

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Re: Re: long live blu ray

posted by Tony James Nov 17, 2008 at 4:14 pm
12
Tony James

When people say that Blu-Ray offers little value they are thinking of only one application. That being the delivery of HD video. HD video needs HD Discs beit Blu-Ray or other format. For now Blu-Ray has the edge. After we have all become accustomed to HD quality TV anything else will simply look below standard. Sure compression will play catch up and we will get compressed HD. But only by opening the gates to a high capacity disc based delivery format will we see evolution and growth in the use of disc based media for large capacity media rich applications. In an ideal world we would all be squirting data down fat pipes, but in the real world we have the opportunity to distribute huge amounts of data to data hungry humans. Personally I like to go to BlockBuster Video and hire the latest Blu-Ray movie to watch on a friday night... sure it'll soon be delivered on some HD sat or cable service, but thats another part of this mix. So long as our hunger for richer more emmersive applications continues to grow so will the likelihood of high capacity disc based media of establishing a thriving market. Get it?

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Re: Re: Re: long live blu ray

posted by LeeC Nov 19, 2008 at 8:35 am
13

@12

"After we have all become accustomed to HD quality TV anything else will simply look below standard."

And just how are we all going to become accustomed to HD TV?

The average person can't get HD TV without signigicant outlay. HD TV £500, FreeSat £150 or SkyHD £150 plus another £120 a year, £200 for a BD player etc... Just because you can afford all that, doesn't mean that 100% of the population can. So how do we "all" become accustomed to something only a select few can afford?

And how many of those BD players upscale DVD's to a decent quality (if at all). If the PS3 is anything to go by, people are better off with a £120 upscaling DVD player. And that's exactly what I did after seeing the dismal output of an upscaled DVD on the PS3. My DVD player wipes the floor with it and costs a third of the price. Not only that, it's region free so it plays "all" my DVD's... can you say that about a PS3?

And then you've got the fact that most stores demo HD TV's with SD content, which is what most people are oging to see 99% of the time. SDTV looks rubbish on a HDTV most of the time, so it's not exactly a selling point.

Blu-Ray needs HDTV, so before people buy Blu-Ray, they have to be convinced to buy HDTV.

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Upscaling

posted by Bluuuuuuu Nov 19, 2008 at 9:29 am
14
Bluuuuuuu

The PS3 is an excellent upscaling DVD player - if you're getting better results from your DVD player I suggest you check your cables.

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Death knell?

posted by Steven H. Taylor Nov 20, 2008 at 2:37 pm
15
Steven H. Taylor

Why would a slower development of BD imply its death knell? What a tendentious, sensational headline. Unfounded and unnecessary.

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