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Peter Moore: Casual is the future

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Peter Moore: Casual is the future

President of EA Sports Peter Moore says titles must be more accessible to new consumers

Industry heavyweight and former Xbox boss Peter Moore has given casual gaming a huge thumbs up whilst casting doubt over the long-term validity of the established hardcore console market.

The claims come in spite of the recent departure of Casual boss Kathy Vrabeck and the merging of EA’s Casual and The Sims labels, but mirror recent claims from outside the industry.

Moore, who is the current president of EA Sports and the former head of both Microsoft’s Xbox division and Sega’s Dreamcast console, was speaking at the BMO Capital Markets Interactive Entertainment Conference earlier this week when he stated: “We need to grow into a more mass market company. At times, our games have been too hard. We need to make our titles much more approachable and accessible to the new consumer.”

To read the full story, including extended quotes from Moore, head over to CasualGaming.biz.

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Making money

posted by DSM Nov 05, 2009 at 2:11 pm
1
DSM

This s because gaming is becoming more socially acceptable more people are playing it, they play these to start off so EA (A money hungry company) are making these games to make as much money as possible from this new market, EA have sold there souls once again by pandering to the most marketable demographic, probably with poorly made 3rd party games.

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