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Microsoft: It never pays to bash Nintendo

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Microsoft: It never pays to bash Nintendo

Shane Kim heaps praise on console rival; adds that Microsoft will not abandon 360 as it did the original Xbox

Corporate vice president of Microsoft Game Studios Shane Kim has shown a touching bit of festive spirit by praising rival platform holder Nintendo for the success it has had in broadening the market.

Speaking to VentureBeat, Kim admitted: “I can tell you how that conversation goes at Microsoft. They say, ‘I don’t think that’s a game’ but the guy at Nintendo says ‘I don’t care, I’m selling a whole bunch of that stuff.

“I believe to be the leader in interactive entertainment, we have to expand well beyond gaming.”

The site also claims “Kim said that it never pays to bash Nintendo – rather, he said he loved Nintendo because it’s broadening the audience and is showing Microsoft what it needs to accomplish”.

Elsewhere in the interview, the leading executive also affirmed that Microsoft is in it for the long haul with the Xbox 360, and will not abandon the format prematurely. When asked how long the firm would support the machine for, Kim stated: “One day longer than the lifespan of the PS3.”

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one day longer than ps3 lifespan

posted by Picard Nov 17, 2008 at 10:42 am
1

01/01/09 then

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Re: one day longer than ps3 lifespan

posted by yeahright Nov 17, 2008 at 7:32 pm
2
yeahright

"executive also affirmed that Microsoft is in it for the long haul with the Xbox 360, and will not abandon the format prematurely."

Yeah, right. I remember they said that about the first Xbox... right at about the same time they quietly stopped supporting it.

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