Wow I thought i'd heard it all, obviously not.

I would like to get off.

I find PETA deeply unethical in their approach to this subject which is indeed very important but should in no way be leveled at a developer of a multi-foodgroups entertainment title.
I am also very shocked to see that they have used both images and even Majesco's name within this campaign - I do hope they followed the proper procedures and contacted Majesco and received the appropriate legal clearance to do this.
I am not sure what PETA were hoping to achieve with this act but it has in no way encouraged me to look further into the plight of animal cruelty. If anything, all it has done is either shown that PETA have no respect for anyone else but seek our intelligence to stand for them, or that Majesco endorse the approach to "enlightening" the public on a serious matter as this by presenting one of their most successful franchises in a deeply inappropriate manner which may reach the hands and eyes of their younger customers.
Maybe some will argue that blood and guts are something the gaming community are quite used to and that this is no different. Well, it is very different and does not reflect the many responsible steps we take as an industry to ensure certain subject matter and images are vetted for age ratings and subject sensitivity.
Yes, "if you don't like - don't play it" could be leveled in this very instance also, however, this is a product levelled at young children as part of its age demographic. We do not expect such images and "BONUS" material to be viewed without the correct parental supervision. Indeed, many parents do sit with their young ones when they play games but they are also confident when a title can be played without said supervision and the Cooking Mama franchise is one I think fits this category. Through arogance children could now stumble onto this thinking it is the same title they have come to know.

Perhaps PETA think they have to do things of this extreme nature because society as a whole has their head in the ground, but in this instance the feathers are definately pulled over theirs.

How pathetic. Those tree-huggers (ram-raiders??) need a nice juicy steak.

From that image it looks like PETA has made a game where they are encouraging the player towards animal cruelity.
"The Unauthorised PETA Edition".
I really do not understand why they have targeted this game. It is a harmless wii game designed for kids. Or do they just want to try and brainwash every child into being a vegetarian?

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