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Mysterious EA Blueprint project cancelled

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Mysterious EA Blueprint project cancelled

Undercover multimedia gaming collective goes the way of publisher’s casual label; question mark now hangs over Boom Blox 2

Leading global games publisher EA has reportedly closed down its mysterious Blueprint division, an area of the business that was supposedly working on casual-orientated gaming across a range of media.

The news comes not long after the departure of EA’s Casual boss Kathy Vrabeck and the merging of the EA Casual and The Sims labels. However, many voices at EA still see casual as a key sector for firm, with industry legend Peter Moore recently bigging up the firm’s casual ambitions.

To read the story in full, including new details about the exact nature of EA Blueprint, check out MCV's sister site CasualGaming.biz.

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MCV is the leading trade news and community site for all professionals working within the UK and international video games market. It reaches everyone from store manager to CEO, covering the entire industry. MCV is published by Intent Media, which specialises in entertainment, leisure and technology markets

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