
Microsoft claims that credit crunch is forcing families to spend more ‘quality time’ together than ever before
Platform holder Microsoft has revealed that it ‘recently’ enjoyed its biggest ever sales week in Europe – and it’s thanking the effects of the economic crisis for the boom.
A press release from the firm reads: “British families are set to spend more quality time together than in the last ten years this Christmas, as the economic downturn drives more families to stay at home and enjoy entertainment together.
“These trends show that providing both a broad experience and value to consumers with Xbox 360 is in line with consumer sentiment. To date, we have sold seven million consoles in Europe and recently enjoyed our biggest sales week ever. Our trend research shows that families are looking for gifts that keep on giving throughout the year.
“At an entry-level ERP of £129.99, Xbox 360 offers an amazing experience for the whole family, so with the constant rise in other entertainment based activities such as going to the cinema, concerts and football games, it’s clear Xbox 360 offers great entertainment value for families.”
The report comes after claims from Microsoft that the Xbox 360 is currently outselling PS3 in Europe. Claims which Sony doesn’t seem to agree with, incidentally.
Comments
xbox 360 = family gaming?
Families spending more together = buying a 360 doesn't really add up for me. There is big lack of family games on the 360 and it's a console there is heavily focused on playing games online rather than with people in the same room.
Of the 3 home consoles it probably encourages family gaming the least. more people are probably buying them for their kids who'll spend all day in their bed rooms while wearing a headset.
Re: xbox 360 = family gaming?
Number 1 QFT
Not the least...
I disagree JD.
MS are pushing the family side of things quite alot at present, i.e Lips, Scene It (and all the DLC they'll be adding to it), In the Movies, NXE (avatars), There are shed load XBLA games that the family can play "in the same room".
Although it's not alot I still believe they are trying to push the family side of things, and personally I would say it's on par with the PS3.
Re: Not the least...
I don't know where they're getting this information about the "Biggest Sales Week Ever". Not happening in my store at the moment. Am I missing something...?
hmmm
here we go again, another article about 1 weeks sales, why not do it per month or 6 months, it doesnt really mean anything one week sales, also i totally agree with number1, tour 360 customers play gears 2, fable2 and do sit away on their own online solidly for hours, lips and scene it didnt sell for us, Banjoe didnt even perform, you can not label the 360 as family, its teenage boys buying this console, wii is family everyone knows this, you cant label 360 family or casual just because these are the buzz words right now, it doesnt fit their games, lips will not have th success of Singstar / singstore, its too little too late for this style of game i think.
360 is selling great but im still selling 5 wiis to every 360 i sell.
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