Parden the pun, but is this just a 'token' gesture to keep retail happy?

I hear a rumour that a bundle pack might be in the offing with the game and the token. It'd be interesting to know what margin retail would get on this - presumably not the usual that they would get on a boxed product?

^^ True.

i also see it as a way to advertise to the customer how they will be capable of buying new content. Alot of PS3 and 360 owners, although bombarded with ads on LIVE etc. still dont know how or what is involved with downloading extra content or new games via digital. Could be a new way to entice people into the digital market. Bad for the high street though i suppose . . . . .

It might be for the less game-savvy- considering GTA doesn't have a DLC menu option, this might be the only way a lot of those millions of people who bought the game will ever find out there's an expansion.

All valid points. Is this Microsoft's trojan? Probably good to give retail a bite of the cake this time. I think you're right that there will be thousands of owners unaware of marketplace. This will be the content to open their eyes to it. In time the consumer will realise that they don't always need to go to the shop for a new game. On this occassion, retail will definitely help up the overall sales.

How will this get reported by Chart Track? A retail sale, download or both?

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