Retailers take up arms as festive spirit leads to savage discounting in the games sector
It’s the season to be jolly and retail is celebrating by baring its teeth and slashing prices on games hardware – and Asda is leading the way with a £23 discount on Nintendo’s Wii.
Making good on its pledge to offer customers sizable savings in the run up to Christmas, Asda is offering the industry-leading motion-sensitive console for just £157.
Elsewhere on the High Street, electricals retailer Comet is offering a 60GB Xbox 360 console with two wireless joypads and four games (LEGO Indiana Jones, Sega Superstar Tennis, Project Gotham Racing 4 and Kung Fu Panda) for just £166.
There’s savings to be made on software, too. Yesterday’s prediction of a 50 per cent price cut to Microsoft’s Fable II was today proved correct, and GAME-owned retailer Gamestation is also offering new copies of Halo 3 for just £12.49.
Amazon also has a number of high-profile titles significantly discounted, with its offer being lead by Sony’s LittleBigPlanet, which can be ordered online now for just £21.62.
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Comments
why?!
It's not needed, the Wii is hard enough to get hold of usually anyway as it sells so well, why bother dropping the price just to get a little bit more market share over your competitors when they're most likely going to sell anyway?
Re: why?!
So we can buy it and make more profit.
Laverlay Jabberlay.
Re: Re: why?!
With Asda now going direct to Publishers expect a lot more of these insane deals before and well into the new year - Viva Asda Distribution !!!!!!!
Re: Re: Re: why?!
Good to see the old 'Day One' Wii stock photo coming out again...
why?!
reason for all retail is to buy stuff and sell it for a profit.. that way you make money and pay the bills etc etc etc.
to sell anything at a massive loss is insaine and if i was an asada shareholder i would want to know why the company i 'own' is throwing proffit down the drain.. the world has gone quite mad.
Re: why?!
@ 3
You have no idea do you lol.
Its good today.........but tomorrow you wait and see. Prices rise? Nope not that, but the chains have got their foot in the door with the publishers.....changes and the way things will be done will be unavoidable. You really think that the chains will let things carry on? I have seen first hand, in other industries, what happens when the big knobs go direct.
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