Energy drink firm sets up ‘tropical island’ on virtual platform
Red Bull has become the first brand to secure a presence in PlayStation Home, and plans to build a tropical island featuring an aeroplane racing game based on the firm's real world Red Bull Air Race series.
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Comments
All those old Second life projects get dusted off....
What the likes of IBM did yesterday in SL, brands trying to be edgier and younger will do in Home.
Wonder if it'll turn out the same way with no one caring?
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