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Online to dominate festive retail

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Online to dominate festive retail

Research commissioned by Ivobank suggests 81 per cent of those with internet access will turn to e-tail this Xmas

“Convenience is coming in ahead of lower prices” this Christmas according to market researchers at Ivobank.

Consumers were surveyed ahead of the frantic buying season and the verdict was returned that as many as 88 per cent (29.09 million people) confirmed they plan to buy at least one Christmas gift online. Additionally, more than a 25 per cent of those questioned stated they were planning to buy 11 or more gifts online.

For the full story, head over to BikeBiz.com.

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How ??

posted by Matt Dec 03, 2008 at 6:43 pm
1
Matt

How are people gonna trust buying online with places like Zavvi cancelling their orders when they thought they had ordered in time for christmas and now have to go out into the rush to make sure they get the gift that is a must have for their kids etc....
hopefully this will give more reason to many customers to buy from shops rather than online.

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