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Publisher EA is to give its NASCAR racing a brand a drastic makeover with the release next February of new Wii racer NASCAR Kart Racing.
The firm recently admitted that it has struggled to establish its sports brands on Nintendo’s machine – and the targeted thinking behind this family-friendly reinvention is immediately apparent. The game will not only feature Mario Kart style cartoon visuals, but also a range of comedy weapons.
CasualGaming.biz has the full story – click here to take a look.
