... it was going to happen sooner or later. With prices on Blu-ray players/recorders coming down in price, and near enough everybody already owning a DVD player/recorder it was inevitable. Lets see if that success can come to Europe.

I don't think you can look at the two upgrades and compare them really. VHS-DVD was going from tape to disc, which was something of an unknown quantity. DVD-BR is simply going from disc to a larger format disc, people are already familiar with the format, hence they are more willing/eager to upgrade. A better comparison would have been people upgrading from SP-VHS to LP/EP-VHS as the similarities are more relevant.

You also of course have the simple matter, that there weren't many people with VHS recorders in their PC when DVD was introduced. In fact, there probably wasn't that many people with PC's when DVD was introduced at all. Nowadays, almost everyone has a DVD recorder, therefore you have a larger user base that is upgrading. So it's simple logic that the upgrade rate would be far higher.

I guess they are just scratching for positive figures to make BR more appealing. Making new BR movies the same price as DVD's would make them appealing. You can still find £7 DVD's being sold for £25+ on BR... 4 times the quality? I don't think so! 4 times the cost to produce? Not a chance!

Actually they are 4 times the resolution (surface area pixels) and more.... And lets face it you wont find the same title at £7 and £25 in the same retailer - unless the £25 is in a 3 for 2...

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