
European boss leaves publisher after spearheading impressive turnaround
Activision Blizzard will lose its European boss in the spring, after two years of impressive turnaround.
Joerg Trouvain is returning home at the end of March to be closer to his family, switching to a CEO role at German online travel company HolidayCheck.
After a role as boss of EA Germany, Trouvain moved over to become president of European publishing at Activision in April 2007. He took over with the publisher in dire need of revitalisation – from sales to trade relationships and even team spirit.
Whilst clearly bolstered by an improved product portfolio, he has meticulously built up local teams, scoring particular success in the UK.
With the help of general manager Andrew Brown and an aggressive sales and marketing strategy, Activision capped its progress by becoming number one UK publisher last month, with a market share of 18.3 per cent by value.
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“We have changed the perception of Activision and I must thank my wonderful team for all their hard work,” Trouvain told MCV.
“I am now going home to my family, but I am sure that Activision can grow still further in the UK and Europe.”
MCV understands that Activision has already begun the search for a successor.
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