Sony Europe President David Reeves has told MCV that he believes games are still “the whipping boy” in the British media.

In our exclusive interview, he said:

“In a sense, but often you get the impression that for the likes of The Daily Mail and Keith Vaz we’re the whipping boy. There’s always something that characterises games as bad – and in Germany it’s worse, in Holland it’s even worse and in Scandinavia it’s worse than all of those.

“We still haven’t reached a point where it is accepted like music or films, but you can use market growth to change that.”

Click here to read the full interview with David Reeves.