Global President of 2K Christoph Hartmann has told MCV that Bioshock has the potential to emulate the Star Wars series – and that the publisher might even create five sequels to the 2007 smash hit.

However, Hartman was careful to promise fans that 2K won’t “cash in” on the title.

In an exclusive interview, Hartmann said:

“Some of the mega-franchises we talk about only lasted ten years because companies took five years to ship a game. Look at Duke Nukem. It’s been a great franchise for 20 years, because it seems like it’s been in development for 20 years.

“For Bioshock, because it’s so story driven, the question obviously arises: how long can you do it without turning into The Matrix? The first Matrix was great, the second one was weird and the third one, you thought: ‘Who [making this] is on crack and who isn’t?’.

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“But, then again, look at Star Wars. It’s a fight between good and evil, just like Bioshock. If we spin it the right way and get the right twist of innovation, we can make six parts of it, as Star Wars did.

“But we have to be careful not to cash in. I won’t name the company, but there was a great racing game years ago. They brought it back year-on-year. If you look at the scores, it’s hard to believe what they’ve done to it. It’s upsetting, actually.”

Bioshock 2: Sea Of Dreams is due out on Xbox 360 and PS3 this year.

The full interview with Mr Hartmann can be seen in tomorrow’s weekly MCV magazine.